Gain the skills to set the right prices, position your products effectively, and optimize profitability without compromising sales volume.
How Much Is It? Or PRICE is one of the most powerful marketing tool you have and also the least understood. Understanding pricing structures and breaking down consumer and business mindset via price segmentation will help you to withstand any economic conditions and will dramatically elevate your company position, performance and profits for long term success.
2 Days
Participants will:
• Learn how to put pricing strategies and elevate your business
• Setting Prices That Will Boost Your Market Position
• Understanding The Secret Behind this work “FREE”
• How to discount without devaluing your brand
• Learn how to win Price Wars
• Prepare for changing conditions by pricing strategically
• Pricing Strategy Specialists and Financial Analysts
• Business Owners and Managers Seeking to Optimize Profitability
1. Introduction & Welcome
2. Pre-Program Benchmarking
• Vision For Pricing And It’s Fundamentals
• Pricing as a communication tool
• Understanding the 4 Ps in Business
• What Is Neutral Pricing, Penetration Pricing and Skimming Pricing
• Value Based Pricing
• Negotiable or “TIORLI”
• Value Based Buying
• Pricing Guides
• Cost Matters
• Pricing Segmentation
• Pricing for the Rich and The Poor
• Customer’s Characteristics
• Consumer Behaviours
• Transaction’s Characteristics
• Establish Customer Loyalty for Your Price
• Dynamics of Pricing
• Facing the Economy
• Battle the Competitors
• Product Life Cycle
Overall Summary, Wrap-up and Action
Elevate your customer service quality and cultivate loyal customers who are advocates for your brand.
Create compelling marketing strategies, choose the right channels, and develop actionable plans to achieve your objectives.
Empower your leadership potential, and master effective communication, team motivation, conflict resolution.
Explore data-driven strategies, market research techniques, and cutting-edge tools to make informed marketing decisions.
Learn how nurturing customer relationships leads to increased loyalty and repeat business.
Discover the seven essential arts that form the foundation of sales excellence. Elevate your sales game and unlock the path to remarkable success.